Sunday, July 15, 2012

5 Tips For A thriving Home Buying consulation

Campaign Financing - 5 Tips For A thriving Home Buying consulation
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One of the very best ways to bring in distinguished real estate leads - whether you're a mortgage broker, real estate agent or investor - is a home buying seminar. There is on small challenge with putting on a home buying seminar, however! Most population that are in real estate are not in the company of promoting seminars, home buying seminars in particular.

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The good news is that with a little planning and marketing, you can hold flourishing home buying seminars month after month. And the even best news is that most of the country is right in the midst of a "buyer's" market, so what best time to hold a home buying seminar?

There are 5 tips that will help ensure a flourishing home buying seminar.

Tip 1 - Target your market!
If you've heard it once, you've heard a thousand times when it comes to real estate. You have to pick your target market! This takes some planning on your part to unquestionably rule who you want to attract to your home buying seminar. It's easy to think to yourself that whatever seeing for a home is a likely candidate for a home buying seminar. But... That's not necessarily true! There are going to be clear "types" of buyers that are most likely to attend your event. A few examples of likely candidates for your home buying conference are first time home buyers, population in a specific city or zip code, society personnel (doctors, firefighters, nurses, teachers, etc.), etc. You'll want to make sure that the population you market to can afford the homes you want to sell!

Your target audience is not likely going to be second home buyers or vacationers unless you're in the timeshare business!

Tip 2 - make your mind up a location to hold your home buying seminar
Where are you going to hold your home buying seminar? There are many options and it may depend on who you are attracting to your event. For instance, if you are targeting a clear zip code, think keeping your home buying conference at the local library. If you're targeting first time homebuyers throughout the county, think a centrally placed hotel or auditorium. Be known of the costs and be sure to know the rules of negotiating with hotels Before you get into any contracts.

Tip 3 - make your mind up the right day and time for your home buying seminar
Different days will bring distinct numbers - and types - of attendees! If you can get the premise for several time slots, think having an afternoon session and early evening session. This will allow population that work day jobs to attend the home buying conference after work and it will also allow population that have night jobs or evening obligations to attend your seminar. You may even think having a "lunch and learn" sponsored by vendors like title companies, home inspection companies, insurance companies, etc.

Tip 4 - Marketing your home buying seminar
Marketing is key for any seminar, but even more so for a home buying seminar. You may think buying a list from a list broker, posting "bandit" signs throughout the community, hanging flyers in local stores, sending out a postcard sequence, a classified ad in the homes section of the newspaper, online advertising, press releases to the media, little league fields, etc. This comes back to your target market! Where do they go and what do they do?

Tip 5 - gift important facts and provide ensue up support
The hard part's over! You've got your attendees in the door and now it's time to gift the meat and potatoes of your home buying seminar. If you're not comfortable with the content, think spellbinding professionals to teach the content and you plainly serve as the emcee and hold the event together. Things that are leading to population attending a home buying conference are: financing programs, tax benefits of home ownership, what to look for in a home inspection, and how to protect themselves at closing. Here's a sample program for a 90 little home buying seminar:
0:00 - 0:05 Introduction

0:05 - 0:20 Financing options presented by mortgage broker

0:20 - 0:35 What to look for in a home inspection by an inspector

0:35 - 0:50 How to protect yourself at conclusion by a real estate attorney

0:50 - 1:05 Tax benefits of homeownership by a Cpa

1:05 - 1:15 Wrap up and thank them for attending

1:15 - 1:30 Prequalification/property requirements

Use these 5 tips to promote a flourishing home buying conference and be sure to team up with other professionals for content. This positions you as the devotee because you've brought your team together. Plus, you're able to split costs - and leads - with the each other. It's a win/win all around.

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1 comment:

  1. Inspection Company

    Thanks for sharing this great content, I really enjoyed the insign you bring to the topic, awesome stuff!

    ReplyDelete