Do you know about - Federal Government Gets The Message Of vigor Efficiency Out To Homeowners
Campaign Finance Reports! Again, for I know. Ready to share new things that are useful. You and your friends.Clean vigor advocates tout the power of energy- efficiency improvements. Changing windows, adding insulation, sealing air ducts, installing efficient lighting and other upgrades can go a long way toward reducing power bills.
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Such improvements - the manufactures calls them "retrofits" - are the low-hanging fruit of the green-energy movement. It's been shown time after time that a minimum speculation can succeed in maximum returns. In hot regions such as the San Joaquin Valley in California, power bills can be the second-largest monthly costly behind the mortgage.
Cutting power says money. It sounds so simple, but the federal division of vigor says vigor conservation is not a pressing issue for most people. So, the division is trying to come up with a plan that would encourage vigor conservation among homeowners.
Researchers at Lawrence Berkeley National Laboratory have unveiled some recommendations for prodding homeowners down the energy-efficiency path, and for guiding the government's future efficiency programs.
Sell something population want: recognize an issue such as health, financial savings, vigor security or comfort to attract social interest;
1. Target the audience and tailor messages accordingly. A blanket marketing campaign won't work;
2. Partner with local organizations and local leaders, and build on existing relationships;
3.Language is powerful: avoid using words such as "retrofit" and "audit." Focus instead on concrete examples, personalize the material and frame statements in terms of loss rather than gain;
4.Contractors can be used as schedule ambassadors;
5.Make it easy, make it fast: holder incentives, minimize paperwork and pre-approved contractors;
6.Repeat the message: advertising studies show that population need to be hit with a message at least three times before being convinced. vigor efficiency can be a tough sell because homeowners have to spend money to reap the benefits. Plan a multilayered campaign;
7.Rebates, financing and other incentives do matter;
8.A well-qualified workforce is essential: promoting a schedule before contractors can handle the workload leads to disgruntled customers;
9.Be patient: programs need to last for more than a year or two to be successful;
10.Use pilot programs to test strategies.
Lawrence Berkeley's narrative came out one day after Vice President Joe Biden unveiled a new federal schedule that offers certified contractors new software to show how much vigor homeowners are wasting and to offer low-cost financing to finance improvements.
Dubbed "Recovery through Retrofit" (thus going against the advice listed above to abandon the phrase "retrofit"), the software produces an vigor score for each homeowner.
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