Do you know about - The Impact of the Financial emergency in Central and Eastern Europe
Campaign Finance Reports! Again, for I know. Ready to share new things that are useful. You and your friends.According to a study made by Linea Directa Communications in Cee region, a reduced amount of clubs (3,85%) from Poland registered a drop in sales up to 30% in the first six months of this year, in comparison with same duration in 2008, while Romania has the biggest ration 26,18%, followed by Hungary with 14,04% and Russia with 11,84%.
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On the other hand, in Hungary 37,64% of respondents reported similar sales as in 2008 followed by Poland with 35,58% and the smallest percentages was registered in Romania (14,59%) and Slovakia (17,91%).
Due to the economic crisis, the amount of clubs that reported an growth of sales is extremely low 8, 84% In Czech, 9, 44% Romania and 10, 45% in Slovakia. The most affected industries are automotive, constructions, real estate and retail.
Product innovation, amelioration of new services in accordance with real needs of existing clients is thought about the key to overcome the financial crisis
o On o scale from 1-4 (4 being the most important), from a list with measures planning to overcome crisis, clubs take in observation as key measure product innovation, new services development, customized products initiate in accordance with actual needs of the existing clients - in Slovenia (3,60) and Hungary (3,53). The need to innovate to survive is often the mantra of those who are flourishing in business. This is because innovation by its very nature means doing things differently. Every business needs to innovate to enounce a competitive edge, which is all the more leading in turbulent markets.
o Companies from Romania relies on tapping into new buyer segments, regional expansion (3,32). Entering new markets into which existing products can be sold - new market sectors or new geographical areas - offer opportunities to build cash flow, profits and market share.
o in Poland respondents pay much concentration for new sales and distribution channels (3,29)
o Participants at eye don't take inventory on strategic partnerships while the crisis, although can bring long-term benefits. The focus is currently now settled on overcoming the economic crisis. In Russia the score is only 1,78.
o Also marketing suffer a lot, clubs reducing expenses.
Cost allowance program, revised budgets and hiring freeze, working with new suppliers or renegotiating prices with older partners are the most used measure in the countries analyzed.
Financial pressures force firms to cut costs on a wide range of investments, such as marketing, training and R&D. When the economy is in a downturn, many business expenditures such as promotional, sales and market investigate outlays are cut first because they do not show tangible and immediate results.
Moreover, reducing costs can be dangerously unavoidable to the market, producing a deterioration in buyer service, an absence in sales reps, delayed delivery times or a lower potential product or service. In spite of tumultuous change, the customer's feel with the product must continue to live up to the promise of the brand, and supervision must not sacrifice its image and identity by cheapening its product.
Not surprisingly, the most common strategic responses involve cost reductions and product-related strategies (focusing on core products or services, the introduction of new products and the rationalization of product lines). The least common strategic responses to the recession are those that involve major structural changes to the organization, namely mergers, partnerships and acquisitions.
According to survey, clubs started also to outsource operations that are not core activities.
For example, there are many small clubs which are using external providers for activities related to accounting, It or distribution, often because they want to decrease costs and they do not have someone else solution.
On the contrary, the main factor for multinationals in the outsourcing decision process is represented in general by the decision of retention in house the added value processes, focusing their efforts on the main activity, and also on developing exact seasonal projects. Nevertheless reducing cost is playing, even if sometimes is not recognize as a decision factor, an leading role. Any studies showed that outsourcing can help reducing cost up to 40%, for all type of companies.
In the actual striving frugal times, resizing cost is the main point of discussions between specialists in all companies. For varied players that are developing internal operations like research, marketing, distribution or training, the high sales price of their products is often having the roots in the internal higher costs of producing that product. By outsourcing, some clubs aim to resize their internal costs and so to generate an leading competitive advantage.
Recruiting and training costs are in many cases high and clubs are making real sacrifices in order to pay them, but often employees do not raise expectations and this cost in some cases is not worthy to be paid. Outsourcing the Hr services can be the clarification to address this situation.
Also each investment in business may involve unavoidable costs of risk. Market, competition, legislation and technology can convert very quickly. The call center providers can assume these risks and on the other hand, their area of expertise helps in avoiding these risks.
"How we treat our customers?" is a key inquire that must be answered carefully. Some buyer Care services are made good by outsourcing, because these type of clubs are specialized in providing services on exact markets and their feel in the operation of these activities is proved.
"In Cee there is a amount of clubs that offer locally and international services. If you have small projects or simply you want to sacrifice stuff and infrastructure costs, the best clarification is to use an external partner. In the light of feel gained, such a business can give you good results and more quickly, "said Dejan Grbic, Head of International business amelioration at Linea Directa Communications.
"Using outsourced services, clubs can sacrifice the costs with 10% up to 40%. But they must not only think about the fact that outsourcing reduces the costs, because also these services help to growth also the revenue and the potential of services in case,granted to customers", added also Dejan Grbic.
The study was conducted in 7 countries: Czech, Hungary, Poland, Romania, Russia, Slovenia and Slovakia. Overall, participated managers from different industries active in It, finance, Fmcg, Pharma, auto, retail, telecommunications, tourism and utilities.
Linea Directa Communications is part of the Studio Moderna Group, one of the biggest and fastest developing direct marketing and call center companies. The group coverage 19 markets in Cee providing services in 22 international languages. The main activities are databases management, loyalty and lead generation programs, telesales, Info-Line and Help Desk services, Sms campaigns, market researches, Lettershop and Pick & Pack and cost processing.
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